55 Iconic Company Slogans and Taglines

What do Wendy’s “Where’s the Beef?” commercial and Nike’s “Just Do It” have in common? They’re both iconic company slogans and taglines that have been ingrained in our culture over the years. Slogans are a very important part of a company’s marketing strategy, as they can help create brand awareness and differentiate a company from its competitors. In this blog post, we’ll take a look at 55 of the most iconic company slogans and taglines ever created. So sit back, relax, and enjoy!

Cool ideas and brand name

A great brand name paired with a catchy slogan can leave a lasting impression on consumers. Some brands have mastered this art, creating taglines that not only reflect their values but also resonate with audiences worldwide. In this section, we’ll explore some of the most creative brand names and the memorable slogans that define them.

Just Do It     –    Nike

The Best a Man Can Get      –   Gillette

Think Different      –      Apple

America Runs on Dunkin’   –    Dunkin’ Donuts

I’m Lovin’ It  –   McDonald’s

Think Outside the Bun     –       Taco Bell

Think Big     –    IMAX

Taste the rainbow   –    Skittles

Red Bull gives you wings    –     Red Bull

What’s in your wallet?      –      Capital One

The Quicker Picker Upper   –    Bounty

Shave Time. Shave Money.  –   Dollar Shave Club

Fly the friendly skies –  United Airlines

Have it your way   –      Burger King

All for Freedom. Freedom for All.   –   Harley Davidson

Quality never goes out of style.   –      Levi’s

Live in your world. Play in ours.    –     PlayStation

The Happiest Place on Earth  – Disneyland

Eat Fresh    –     Subway

Belong Anywhere    –   Airbnb

I want my MTV!    –      MTV

Open happiness    –      Coca-Cola

Because you’re worth it    –     L’OREAL

Is it in you?  –    Gatorade

Can you hear me now?     –      Verizon

Diamonds are forever – De Beers

Everywhere you want to be  – Visa

It’s finger-lickin’ good – KFC

Gotta catch ’em all!  –  Pokemon

The Ultimate Driving Machine     –      BMW

You’re in good hands – Allstate

Save money. Live better.   –     Walmart

Impossible is Nothing – Adidas

King of Beers  – Budweiser

It keeps going, and going, and going…     –      Energizer

Go Further   –   Ford

When you care enough to send the very best     –      Hallmark

Obey your thirst    –      Sprite

Have a break. Have a KitKat  – KitKat

Where’s the beef?  –    Wendy’s

Don’t leave home without it – American Express

Let’s go places – Toyota

Challenge everything – Electronic Arts

Snap! Crackle! Pop!  –  Rice Krispies

We try harder – Avis

How do I choose a slogan for my business?

Company slogans and taglines are pivotal in shaping brand identity and influencing consumer behavior. Research indicates that an effective slogan can increase brand recognition by up to 80%, amplifying a company’s marketing strategy across various channels (Soocial). Moreover, nearly 50% of consumers consider a company’s slogan or mission statement important when deciding to make a purchase, highlighting the role of slogans in conveying a company’s purpose (PR Newswire). These concise phrases not only encapsulate a brand’s essence but also serve as powerful tools to differentiate it in a competitive marketplace.

There is no one-size-fits-all answer to this question, as the best slogan for your business will depend on factors such as your industry, target market, and company values. However, there are a few general tips you can follow to create an effective slogan for your business:

Keep it short and sweet

Consistent — use it everywhere, really

• Make it catchy and memorable
• Align it with your brand identity
• Think about what makes you unique
• Brainstorm with your team
• Get feedback from customers and employees

Different — Differentiation

This will be key to your business. A slogan should communicate what makes your company unique and better than the competition. The best slogans are short, sweet, and to the point. Keep your slogan under 10 words for maximum impact A catchy slogan will stick in people’s minds, making it more likely

Timeless — For the future

You want a slogan that won’t date as your business grows and evolves. Avoid using trendy slang or references to current events, as these will quickly make your slogan feel outdated. For example, “We’re the Uber of XYZ” might be popular now, but in a few years, it will be meaningless.

Brand identity is about values and personality. Your slogan should reflect these and help you connect with customers on an emotional level. Consider your company values, such as creativity, trustworthiness, or innovation; and how you want people to view your brand in the marketplace

The values will be shared among your staff and customers, so it’s important to involve them in the brainstorming process. You could even consider conducting a survey or holding a slogan contest to gather ideas and feedback from your network.

This branding will be added to your communications. For example, your slogan will appear on your website and social media channels, as well as on marketing materials like brochures, packaging, ads and more.

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Conclusion

Company slogans are more than just words; they shape a brand’s identity and influence consumer perception. Whether you’re a startup or an established business, crafting a compelling slogan can elevate your brand and improve customer engagement.

Do you have a favorite company slogan that’s not on this list? Let us know in the comments!