August is the Summer recess Month? It Is Time to Discover how to Reach your Customers
August is the summer recess month, and many people are on vacation. It is always important that you have a plan in place for when your customers come back from beach holidays and city breaks. It’s not an easy task – in fact, I think it’s one of the hardest things you can try to do! But don’t worry; we’ve got a few tips for you here at InvestGlass to help you make this happen.
1) Expand or launch your website
When you return from your wonderful holiday, it is important to focus on your online presence. Even if you can’t launch a robust online store yet, a basic website can allow potential customers to discover you online, learn more about your business, and find your contact information. Once you have a basic website that explains what your brand does, how the customers can reach you, and where you’re located, you can continue to optimize it for audiences by adding a price plan page or price guarantee, a few blog posts, a landing page, and of course visuals like images and videos.
2) Update your digital presence
Even if you don’t have an online store, you should still consider leveraging social media, review sites, and email marketing to spread the word about your business online. Social media and email marketing can upgrade your sales efforts and improve your customer reach. Through these channels, you can let customers know about sales or new offerings, send them helpful content related to your brand, or share happy customer stories. This way, even if you don’t have an online store, people will be able to gain awareness for your brand on the web. If for example, a “ski resorts” business promises great value holidays but the experience and the holiday cost are not efficiently transmitted to the potential customer, most probably the resort will never be able to acquire sufficient new bookings, or even worse it might see bookings departing.
3) Create virtual experiences for your audience
The recent years, more and more companies have come up with ways to bring virtual experiences or product offerings to their audiences and customers. There are plenty of creative ways to bring virtual experiences to your audiences. And, while you can’t always charge for them, they could certainly grow your online awareness and help more prospective customers learn about your brand and physical store. If a ski resort could immerse the potential guest in the perfect holiday or beach escapes they offer, it is exactly what the guest needs in order to bring his whole family for the next break. It is not always the lower price promise that will ensure the booking, it can sometimes be the analogy of the experience or the travel advice.
4) Prepare your business for new consumer behaviors
Your business should be ready for health-conscious customers. Most customers will likely want to see that businesses are still making efforts to keep them safe. They said they’re more likely to buy from companies that show care for their customers. Another consumer behavior shift is the increased demand for online shopping. People prefer to have their buying experience entirely online. This trend is here to stay and it will be no surprise if we see 100% of the shopping experience be fully online in the future.
You need to be ready for the after-summer period and the upcoming October half-term sales. If you are interested in learning more about how to create a digital experience for your customers and automate your business functions and marketing campaigns you should contact us. We have the knowledge and expertise to help you succeed. With our InvestGlass tools, we will make it easier for your to automate your sales, monitor your marketing campaigns, generate insightful reporting data and leverage your communication tools. Contact us Now!